Event processing as analytics

Recently, I hear more and more that people are classifying event processing as a kind of analytics. 
This is partially due to hype that exists around analytics, and partially due to taking the word analytics in more broader term  that denote general use of  computerized quantitative tools beyond the traditional use of statistical processing.   In sense it also reflects the fact that event processing is in many cases used as OEM inside sophisticated solutions, and not sold as a middleware  per se.     Is it the right classification?  --- there are pros and cons,  but linking to a hype seems to be a good marketing strategy especially towards people who don't know what it is.    From research point of view, it is certainly a distinct discipline, though there are synergies.  I'll write more about the differences and synergies in follow up postings.